Most Americans either have a favorable impression of biotechnology or have no opinion at all, according to a survey conducted by the International Food Information Council.
The survey found that most Americans would be likely to purchase foods from plants that had been engineered to require fewer pesticides or to offer enhanced health benefits such as Omega-3 fats.
The report comes at a time when other studies are also showing growing support for biotechnology.
A European Union study found that consumers in Europe are willing to buy foods containing biotech ingredients in spite of a perceived opposition to biotechnology in the EU.
In Asia, a survey found that consumers in China, India, Japan, the Philippines, and South Korea are ready to accept foods produced using agricultural biotechnology.