American Agri-Women has established a trademark program, American Grown Goodness, which is designed to provide a way for growers, processors and marketers to identify their American grown products. Producers can either print the American Grown Goodness logo on the packaging of American grown products or apply a small sticker to fresh or packaged products.
AAW President Marcie Williams says concerns about food safety are on the rise as more of both fresh and processed food comes from other countries. Consequently more consumers have an interest in knowing where their food is produced, so this program will help them make decisions about what to purchase. Many states have similar state-grown programs but, according to Williams, this program will promote all U.S. grown products.
AAW is in the process of identifying and contacting American grown producers to make them aware of the availability of the program and to encourage them to sign up to participate and use the trademark.