The Animal Agriculture Alliance Thursday released a report recapping observations from the 32nd annual 2013 Animal Rights National Conference presented by the Farm Animal Rights Movement.
The conference, held June 27-30th in Alexandria, Va., hosted about 1,500 people. It was co-sponsored by fifteen different organizations and was chaired by Alex Hershaft of FARM.
"It is so important that we be present at events like this in order to get a first-hand account of what activist groups are planning," said Animal Agriculture Alliance President and CEO Kay Johnson Smith. "If we can glean what demographics the activist groups are targeting, we can work harder to counter their misleading campaigns against animal agriculture."
The conference focused heavily on farm animals and the campaigns designed by activists to reduce meat consumption nationwide, the Alliance said.
The Alliance also noted that many groups, including the Humane Society of the United States, Mercy for Animals and Farm Sanctuary spoke about promoting veganism using every available channel, using social media to fundraise for the movement, and targeting college students with campaigns about "factory farming" and Meatless Mondays.
The report, which includes summaries from 25 conference plenary and "breakout sessions," also summarizes key quotes from notable speakers and details upcoming campaigns and efforts.
"It is clear from this detailed report that animal rights activists are very interested in directing campaigns towards populations they describe as vulnerable – these populations include young children and college students," said Johnson Smith. "The industry must be aware of this and continue to be vigilant in helping share agriculture's story – the truth – with these demographics."
The Animal Rights Conference Report, which compiles personal accounts of speaker presentations and general observations, is available to Alliance members on the Alliance website.
Source: Animal Ag Alliance