The new Cattlemen's Beef Board Web site, www.MyBeefCheckoff.com, offers a way to find out how national beef checkoff dollars are being invested and the results of various projects.
"The site is interactive, well organized and very user-friendly," says CBB member Richard Nielson, chair of the producer communications committee. "Most important is that the design is very versatile allowing us to deliver a number of different services to different users. For example, with the launch of the new site, we’re also offering 'sign-and-go' newsletters in beef and dairy editions to help producers stay up to date on their checkoff."
The site offers links to all checkoff-funded consumer and industry sites, access to CBB staff, expanded state beef council information and much more.
"It is our hope that the site brings producers together, whether they are a dairy producer in New York or a beef producer in Washington, with the knowledge they need to educate their neighbor about the checkoff over a cup of coffee," says Nielson. "That’s the unique thing about the new site – it reinforces the idea that producers can’t be everywhere, but their checkoff can."