Cargill Beef today announced a new paint scheme for the Roush Fenway Racing No. 6 Ford Mustang driven by defending NASCAR Nationwide Series champion Ricky Stenhouse Jr. Additionally, Cargill Beef has expanded its schedule of sponsored races as outdoor grilling season begins, increasing the total number of 2012 races from 12 to 15.
"Ricky's currently competing for first place and another NASCAR series title, and we're thrilled that he'll being doing it in the Cargill Beef No. 6 Ford Mustang for nearly half the races this year," said Tammy Shaw, Cargill Beef vice president of sales and marketing. "It's the time of year when we believe NASCAR fans will symbolically 'start their grills,' and just as Sunoco is the official fuel of NASCAR racecars, Cargill Beef is the official fuel of the Roush No. 6 Ford Mustang team. High quality protein from burgers to steaks helps the team compete each weekend."
Cargill Beef debuted the new paint scheme on the No. 6 Ford Mustang last Thursday at Langley Air Force Base in Langley, Va., ahead of Friday's Nationwide race at Richmond Intenratinal Speedway,
About 1,000 U.S. Air Force personnel were treated to beef burgers and the opportunity to collect a Stenhouse autograph.
On Friday, Cargill invited about 500 Stenhouse fans to a grilled burger lunch at the speedway. Stenhouse finished fourth in the Friday race. So far in 2012, Stenhouse has two wins, four top-five, and five top-ten. Stenhouse is currently second in the point standings; 4 points behind leader Elliott Sadler.
On Saturday, the media were invited to sample burgers at the track. Cargill Beef said all burgers served during the three events included lean finely textured beef to ensure great flavor, juiciness and leanness.
Cargill will be marrying the power of stock car racing, the expertise and experience of Roush Fenway Racing, the allure and value of the series defending champion driver with beef products that appeal to consumers and retail grocery channel distribution across the nation, its marketing department says.
A program to help consumers better understand how beef is produced, its nutritional value as part of a balanced diet, and the many types of beef products that feed Americans will also be launched at Richmond. Two new, informative, Internet web sites for consumers who love beef were launched over the weekend: www.ilikebeefinmybeef.com<http://www.ilikebeefinmybeef.com/> and www.truthaboutbeef.com<http://www.truthaboutbeef.com/>.
Grocery stores will be supporting the Cargill Beef No. 6 team effort in communities where the car will be racing, including show car and driver appearances by Stenhouse, burger grilling events and other activities focused on nutritious, quality, safe and affordable ground beef that Americans, especially race fans, enjoy.
"After a hard-fought race, there's nothing better than a big, juicy, delicious Cargill Beef burger loaded with all of my favorite fixings," explained Stenhouse. "Protein is important for helping me stay focused and gives me the ability to respond to rapidly changing track situations during long races when split-second decisions and speed in the pit box are critical to a winning effort. I'm excited about the opportunity to drive more races for Cargill Beef this season, especially knowing their burgers, steaks and other great beef products will be helping us get to victory lane in our run toward another series title."
"Grilling burgers is as American as NASCAR racing, and Ricky does a wonderful job as an ambassador for both," stated Shaw. "We'll leave the driving and car set-up and race day maintenance to the team, and we'll do our part to keep them well fueled with Cargill burgers and steaks, which has proven to be a winning formula on, and off, the track."
Additional races for the Roush Cargill Beef No. 6 Car will include May 5 at Talledega, May 11 at Darlington, May 20 at Iowa Speedway, Newton, Iowa; June 2 at Dover; June 29 at Kentucky Speedway in Sparta; July 14 at New Hampshire Motor Speedway, Loudon; July 22 at Chicagoland Speedway, Chicao' July 28 at Indianaplois; Sept. 1 at Atlanta; Sept. 28 and 29 at Dover; Oct. 12 at Charlotte and Oct. 20 at Kansas City.