Checkoff puts pork front-and-center for Thanksgiving

Checkoff puts pork front-and-center for Thanksgiving

Pork checkoff urges consumers to celebrate "Porksgiving" by giving back with pork

The Pork Checkoff is inspiring people across the country to say thank you to those who have given to others all year long by celebrating "Porksgiving," a season for giving back with pork.

"There's no better way to show someone your appreciation than with a home-cooked meal, and there's no better meal than one made with pork," said Randy Brown, chair of the Pork Checkoff Domestic Marketing Committee.

"We want to inspire everyone to celebrate those who selflessly give back to others with flavor-filled pork meals."

This season the checkoff is inviting consumers to visit porkbeinspired.com/porksgiving for inspiration and ideas on how to give back with pork.

Pork checkoff urges consumers to celebrate "Porksgiving" by giving back with pork (Thinkstock/PilinPetunyia)

The site offers consumers stories that highlight gratitude with the gift of pork. Visitors also will be able to see how pig farmers give back throughout the year, such as the many pounds of pork donated to food banks, support given to the military and funds raised for those in need. The site includes featured recipes and is being updated daily with new acts of Porksgiving.

As part of the Checkoff's multicultural outreach, the Porksgiving campaign includes a targeted effort to inspire Latinos with a Spanish-language site.

"All the creative possibilities with pork make it the perfect ingredient in dishes this holiday season," Brown said. "Our goal is to continue to inspire pork-passionate cooks and expand long-term pork demand."

Source: Pork Checkoff

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