Confidence in Food Safety is Rebounding

Level of confidence is fragile.

The Food Marketing Institute survey found that Americans' confidence in the safety of the food they buy in supermarkets has rebounded from an 18-year low last year to 81% this year. However, FMI said this confidence level "is fragile" as only 11% are "completely confident," down from 15% last year, and 70% are "somewhat confident."

The survey reported that 41% of shoppers are "very concerned" about the nutritional content of the food they buy and eat, and 47% are "somewhat concerned," but 62% say there is room for improvement in their diets, with 12% saying there is "a lot" of room.

On other matters, 20% of consumers deem recycling and sustainability at supermarkets to be "very important" and 41% as "somewhat important," with 51% of supermarkets now selling reusable shopping bags and 44% of shoppers using them at least once a month, the report said.

The report is available for $95 for FMI members, $175 for associate members and $250 for nonmembers by calling (202) 220-0723 or going to www.fmi.org/store.

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