Farm Progress Companies, the largest U.S. agricultural media company, announces the addition of a new broadcast business unit providing radio, television and enhanced Web programming for the agricultural market.
Max Armstrong, one of the nation's most widely recognized and respected ag broadcast journalists, joins Farm Progress in a full-time position as Director of Broadcasting. Armstrong's exceptional on-air personality, experience and talents have given his broadcasts exposure to millions of farmers, ranchers and consumers for more than 30 years. He is co-founder and co-host of This Week In AgriBusiness, an informative, regularly-viewed show on the popular RFD-TV satellite channel carried on DirecTV, DISH Network and local cable systems.
"I am very excited to join the team at Farm Progress Companies," said Armstrong. "Throughout the industry producers and marketers view the people at Farm Progress with the utmost respect. It is an honor to move into this new and exciting stage of my career with them, joining another industry giant to continue the work that I love with people I so much admire."
Armstrong will continue his This Week In AgriBusiness show co-hosted with Orion Samuelson and will also continue to host a Saturday morning show on WGN radio.
"Max is someone I've admired and respected for many years," said Don Tourte, Farm Progress director, national business development. "He has an incredible on-air and in-person personality that resonates with producers and people he meets. We are very fortunate to have Max join the Farm Progress team!"
Farm Progress' new broadcast unit will be an important information resource for producers and empowers ag marketers with multiple new and highly synergistic producer-reach tools. The broadcast offering includes syndicated radio, television and Web programming, enhanced show marketing opportunities and additional producer-reach enhancements.
"This new broadcast unit gives marketers an exceptional level of service from one ag media company," said Tourte. "Our new media offering complements our total producer-reach package of magazines, shows, Web, electronic and now broadcast!"
Armstrong begins his position with Farm Progress in July and will be immediately available to discuss new broadcast marketing opportunities.