Three farmers from Illinois, California and Nebraska next week will travel to Pocantico Hills, N.Y., to participate in a panel discussion on food and farm sustainability during the New York Times Food for Tomorrow conference Nov. 12.
The discussion, "Big Ag, Big Food: How Being Good for the Environment Is Not about Size" will be held at the Stone Barns Center for Food and Agriculture.
The U.S. Farmers and Ranchers Alliance helped organize the farmers' appearance. "Our organization was created to give the trusted voice of modern agriculturalists the opportunity to lead the discussion about how food is grown and raised in this country," said Randy Krotz, chief executive officer of USFRA.
"USFRA is excited to have the opportunity to add the perspectives of farmers and ranchers on our panels to this important gathering of food minds."
Frank Sesno, former CNN anchor and director of the School of Media and Public Affairs at the George Washington University, will moderate the 30-minute Food Dialogues-style panel.
The discussion will explore how some of the largest farms are the early adapters of the most innovative practices. The panel will also highlight the environmental values of farmers and ranchers.
Participants include Julie Maschhoff of The Maschhoffs, Carlyle, Ill.; Bruce Rominger, of Rominger Brothers Farm, Winters, Calif.; and Joan Ruskamp of J&S Feedlot, Dodge, Neb.
The New York Times Food for Tomorrow conference will explore two of the most important food challenges facing the world in the 21st century: how to feed a growing population of the world's poor and how to reverse poor eating habits in the developed world.
The sold-out event will gather more than 200 C-suite executives, researchers, non-governmental organization leaders and important thought leaders about food issues for a day-and-a-half of networking and discussion.
"USFRA's goal is to increase consumer confidence in modern agriculture and Food for Tomorrow is the perfect venue to have a thoughtful discussion about food and production issues," Krotz said.