IronPlanet Announces First European Online Auction

Auction to be held Jan. 28.

IronPlanet, the world's leading online auction company for used construction and agricultural equipment, announced that it will hold its first European online auction on January 28, 2009.

"We're very excited about IronPlanet's European business launch and inaugural auction. IronPlanet has just completed a record year in 2008 and our launch in Europe is another significant milestone in our international growth strategy," said Tom Cornell, managing director of IronPlanet Europe. "I am pleased with the market reception to our European launch and the number of equipment consignments in our first auction. The market excitement and auction participation are testaments to our strong value proposition, allowing buyers and sellers a more cost effective and convenient way to buy and sell used construction equipment versus traditional auctions."

More than 150 machines from several companies will be featured in IronPlanet's Jan. 28 auction. A broad range of equipment will be featured on the sale.

"A key benefit that IronPlanet offers, unlike other auctions, is our guaranteed inspection reports," said Cornell. "These inspection reports, backed by our exclusive IronClad Assurance, ensure that our buyers know the true condition of the equipment and can bid with confidence."

Each piece of the Jan. 28 auction equipment's inspection reports can be viewed at www.ironplanet.com. Included in the inspection reports are a visual inspection of key systems and components along with ratings and notes, images of the equipment, wear-related measurements and oil/fluid samples when appropriate.

The equipment will be sold to the highest bidder on Jan. 28. Registered bidders can place bids prior to auction day through IronPlanet's PriorityBid service. For buyers unable to attend the auction this service can also automate bidding on the buyer's behalf.

To learn more about IronPlanet auctions, please visit www.ironplanet.com or contact customer service at +353 (0)1 899 1040.

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