If you have logged on to the website for the Kansas Rural Center since the first of the month, you've probably noticed a number of changes to the site.
The website is regularly used by farmers looking for information on diversified farm systems, the local food movement and how to profit from it or those considering a switch to organic production or having difficulty with the requirements to meet certified organic standards.
The new web site has several content additions, including the just-released 200-page "Finding Your Niche: A Marketing Guide for Kansas Farms," and a short film about a featured small farm.
"The Kansas Rural Center's work over the years has produced a treasure trove of helpful information, especially for our state's farmers and ranchers," said Julie Mettenburg, KRC executive director. "The new website gives that work new life. We basically placed the best of this information out on new 'shelving,' to allow for easy access on a state-of-the-art technology platform."
KRC has also optimized the site to make it easier to view on smart phones and tablets. It also features easy donation links from every page, as well an email sign-up to receive ongoing notices about upcoming events and information.
KRC worked with Huddle Strategic Communications, Kansas City, in the redesign.
Among the highlights on the new site are a history section that lets users learn about the KRC since its beginning in 1979. This section also includes profiles of staff members and the KRC board and opportunities for visitors to sign up for publications or learn about events.
There is also a section for farmers and ranchers looking for practical information on farming system from grazing and organics to specialty crops and more, information for consumers on activities going on in the local food movement in Kansas from farmers markets to cooperatives and community organizations, information on advocates about ongoing issues.
Finally the site offers a news feed with ongoing updates across food and farming issues and an events calendar to help people keep up with what is going on around the state.