Letters from Monsanto Company and over 500 individuals Tuesday requested that the Food and Drug Administration and Federal Trade Commission stop companies from labeling and advertising their milk in ways that mislead consumers.
The letters say that some milk labels and promotions that differentiate milk based on farmer use of rBST are misleading to consumers.
"This is of great concern to dairy producers," says Dennis Areias, a California dairy producer who signed the letters. "Deceptive labels suggest to consumers that there is something wrong with the milk they have been drinking for the past 13 years."
Monsanto defends its POSILAC supplement, which helps cows produce more milk but which some consumers fear could make the milk unhealthy. According to Monsanto, FDA reviews of the product before its 1993 approval determined the milk from supplemented cows to be the same as milk from non-supplemented cows.