The National Pork Board begins a two-day annual meeting on Wednesday in Kansas City, with recovery and reinvigoration as the meeting's focus. The board is seeking to improve the effectiveness of the Pork Checkoff's marketing and research programs in an effort to sustain the resurgence of the pork industry. The board meeting will be held in conjunction with the pork industry's annual meeting, the National Pork Industry Forum, which begins on Friday.
Board President Tim Bierman says that as the industry works toward recovery, the Pork Checkoff needs to take a hard look at what else can be done to help producers by taking a fresh look at how to improve the return on investment for Checkoff dollars.
During its discussion of the pork industry's new Strategic Plan that the board approved in January, the board will consider three specific plan recommendations, including: development of a long-term research strategy; exploration of a new way for state and national organizations to work more effectively together; and enhancement of the structure and efficiency of the board's systems.