Researchers Find Animal Welfare Publicity Does Impact Meat Demand

Researchers Find Animal Welfare Publicity Does Impact Meat Demand

K-State, Purdue researchers find no direct impact on beef, but reduction inn pork, poultry demand when animal welfare makes the news.

A study conducted by Kansas State University and Purdue researchers shows that publicity about animal welfare issues does have an impact on demand for meat.

The study involved a search of U.S. newspapers and magazines from 1982 to 2008. It suggested that media attention to animal welfare issues has not directly impacted beef demand. It did, however, reduce pork and poultry demand. A fact sheet and other information is available online at www.agmanager.info and search for publication MF-2951.

"While beef demand was found to not be directly influenced by increased media attention to animal welfare issues, this should not be interpreted as the beef industry being immune," said Glynn Tonsor, a Kansas State University Research and Extension agricultural economist. He, along with Nicole J. Olynk, assistant professor of agricultural economics at Purdue, conducted the study.

The research found that increased media attention caused a reallocation of consumers' expenditures to non-meat food rather than a reallocation of expenditures across competing meat products, Tonsor said.

While the study is a first assessment on the topic, Tonsor said, much additional research is needed.

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