Livestock and poultry consume over 94% of U.S. soybean meal, making animal agriculture soybean farmers' top customer. As a way of looking out for their customers, the soybean checkoff has developed two new tools to support livestock producers.
The first tool is a website - www.animalag.org - aimed at providing information about animal agriculture in order to promote the business climate of livestock production. The site addresses myths and criticisms of animal agriculture, outlines the benefits of animal agriculture, and provides information for those wishing to lend support to the livestock industry.
"The Web site will serve as an educational tool to show how livestock and poultry are beneficial, not just to soybean farmers, but to their local and state communities as well," says United Soybean Board Animal Agriculture Initiative team leader Phil Bradshaw.
The second tool is a complete kit of animal agriculture information. The kit includes information to help livestock and poultry producers, such as fact sheets on animal health, manure management, and nutritional information.
"If our number one customers can't succeed and thrive, neither can soybean farmers," says Bradshaw.