Consumers are considerably less confident in the safety of supermarket food this year, according to a Food Marketing Institute report, "U.S. Grocery Shopper Trends, 2007".
Respondents that were either "completely" or "somewhat confident" in supermarket food safety were down from 82% in 2006 to 66% this year. That figure represents the lowest point in the survey since 1989.
The survey was conducted in January 2007, when the E. coli outbreak linked to spinach was making news - which could help to explain why 71% of respondents said they stopped buying spinach. Another 8% said they had stopped buying beef.