The Wheat Foods Council has launched a newly-redesigned website at www.wheatfoods.org.
"As we prepare to celebrate our 40th anniversary in 2012, we are proud to announce the launch of the Wheat Foods Council Network website," said WFC President Judi Adams. "With virtually thousands of websites about wheat and wheat foods, we wanted to create a place where health and nutrition professionals, educators, culinarians, the media, consumers, and anyone else with an interest in wheat foods, can go for credible, science-based health and nutrition information."
The WFC Network website is constructed around the concept of "Channels," specific nutrition practice areas where visitors can find focused content: Food & Culinary, Nutrition Educators, Supermarket and Retail, School Nutrition, Weight Management, and Home Baking. Rounding out the lineup is the "Wheat's Up" channel, a "lighter" look at what's in season, whether it's a new industry initiative, recipes, activity tips, or wheat food facts; and "In-Focus," a more in-depth look at a key issue impacting the nutrition community.
"We built this network to help people communicate with one another," stressed Adams. She noted that the WFC Network will offer the latest news, videos, podcasts, webinars, a regular e-letter, blogs, Tweets and other social media options to make it easier than ever to stay up-to-speed and in touch with the various nutrition communities.
And the WFC Network will definitely be a two-way street. The WFC will regularly use the website to seek visitors' opinions - from their favorite wheat food to the best ways to communicate health messages to consumers. Volunteers from the nutrition community are being asked to serve as network "correspondents" and will be sharing their personal videos throughout the year on wheat and grains-related nutrition issues and events. The WFC Network website will also be featuring guest columnists, and guest bloggers on the Wheat Foods Council Blog, to encourage visitors to check in regularly.
Working with WFC members, the site was designed by the Wheat Foods Council's public relations firm, kinnaird+mangan based in Potomac, Md., in collaboration with K Consulting, Alexandria, Va., and 4Site Interactive Studios, Washington, DC.
The Wheat Foods Council is a nonprofit organization formed in 1972 to help increase public awareness of grains, complex carbohydrates, and fiber as essential components of a healthful diet. The Council is supported voluntarily by wheat producers, millers, and related industries. For more information, visit www.wheatfoods.org.