Farmers' freedom to operate depends in large part on consumers feeling good about the practices and technology being used to raise their food, the soy checkoff said Thursday, which is why checkoff partners are providing ag education resources to farmers ahead of Ag Day, March 18.
Farmers can use these farm education resources to connect with consumers in meaningful ways, the checkoff says.
"It's natural for consumers to have questions about where their food comes from and how farmers are producing it," says Nancy Kavazanjian, U.S. Farmers and Ranchers Alliance chairwoman and United Soybean Board communications target area coordinator. "That provides farmers with an opportunity to share our stories in honest and simple ways and show that we share their values."
Related: What Farmers Want From Consumers
Below are links to three resources that support farmers as they answer consumers' questions:
• Consumer Research – The Center for Food Integrity (@FoodIntegrity) conducts leading-edge consumer research, which results in models of best practices that position farmers for success in connecting with consumers. CFI's most recent research provides guidance on how to introduce technical and scientific data about food and farming into conversations so that consumers will consider the information in their decision-making process.
• Resources for Moms – The women farmers of CommonGround (@CommonGroundNow) start conversations with moms looking for more information about what they feed their families. CommonGround develops resources, such as videos and infographics, that farmers can share to inform on topics like animal welfare, GMOs and issues related to local and organic production.
• Ag for Movie Night – The goal of USFRA (@USFRA) is to bring the farmer and rancher voice to food and farming conversations with customers. USFRA produces the Food Dialogues, bringing together farmers, consumers, industry representatives and media to discuss the most pressing food topics. Additionally, USFRA supported production of the film, "FARMLAND," which is now available at Walmart, Netflix and many other outlets.
Ag Day 2015 marks the 42nd year of the event, sponsored by the Ag Council of America.