4-H Turns High Tech for Fundraising

4-H Turns High Tech for Fundraising

Council kicks off new program using mobile and online tools to bring support.

Last week the National 4-H Council kicked off the "4-H Give2Vote Challenge" to benefit state 4-H programs using mobile and online technology. This would be the group's first national program to test mobile giving and aims to mobilize the group's 88,000 Facebook "fans" in a friendly giving competition.

The month-long campaign won't be limited to Facebook. Anyone wishing to support the group's 6 million members can text CLOVER to 50555 to donate $10 to the program. According to a release about the new effort, this the incentive offered. The state receiving the most mobile phone donations or by giving online at 4-H.org will receive a $5,000 bonus. Each donation counts as one vote.

That $5,000 bonus is provided by campaign sponsor JCPenney is an added incentive to encourage states to spread the word. Participating wireless carriers include AT&T, Verizon, T-Mobile, Sprint and Nextel. The state donation designation will be determined by the donors area code.

The Challenge’s mobile fundraising capability is powered by Mobile Accord/mGive. Through the program, users who text the message to the designated number will get a one-time $10 charge to their cell phone bill. You will also get up to one message per day from National 4-H Council Alerts. Message and data rates will apply. You can unsubscribe to the alerts by texting STOP to 50555.

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