Beef Board Begins Process to Analyze, Change Checkoff

Report due at USDA by end of November.

The National Beef Promotion & Research Board announced Monday that it will be asking more than 100 beef industry organizations this year for recommendations regarding the national beef checkoff program that will be included in the board's analysis of the program, which has been requested by the U.S. Department of Agriculture. The board said it plans to complete the analysis and submit its report to USDA by Nov. 30, and Board chair Dave Bateman, a farmer-feeder from Oregon, Ill., emphasized that a recommendation to increase the amount of the checkoff would require both congressional action and producer referendum.

An increase in the checkoff from $1 per head on all cattle selling transactions to a higher amount, possibly $2, is being considered by a number of industry organizations. The checkoff program is managed by the Beef Board and overseen by USDA, and the checkoff funds beef advertising and promotion, consumer information, industry research and producer education.

Source: Feedstuffs

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