Earlier this month at the North American International Auto Show two automakers rolled out the latest generation of pickup trucks. While Dodge had a stampede of cattle in downtown Detroit, Ford took a different tack and called on long-time "spokesmusician" Toby Keith to help roll out the truck.
Take a look at the video of the reveal in Detroit using the link below:
The new truck features a fully boxed frame using hydro-formed and high-strength steel side rails. The company says this new design gets 10% higher torsional rigidity than its predecessor.
And there are some new standard control features that are a first for pickups. The trucks will feature AdvanceTrac with roll stability control and trailer sway control and there will be an available rearview camera assist and an integrated trailer brake controller for the F-150.
The new 2008 Ford F-150 gets an even more imposing look and higher-nosed grill than its predecessor.
Engine choices include three V-8 designs:
- 5.4-liter, 3-valve Triton V-8 that can also run on E85.
- 4.6-liter, 3-valve V-8 which is new for the F-150 and features open valve injection (like the 5.4-liter Triton) that improves fuel flow into the combustion chamber.
- 4.6-liter, 2-valve V-8, which offers more horsepower with the same fuel economy as the outgoing truck's V-6.
The most recent F-150 offered interior cab comforts that rivaled a car. And it appears the 2009 is aiming even higher.
The company is also planning to offer diesel and EcoBoost gas turbo direct injection engines for the 2010 model year. It's all in an effort to boost fuel economy.
There are seven models in the line, offering users plenty of options for features, cab size and power. The 2009 trucks will be available later in 2008.