Kansas wheat farmers and the The National Festival of Breads will be featured on the nationally syndicated, quick-and-easy cooking program, Mr. Food on July 27 and July 28.
The July 27 program describes how wheat is produced by Kansas farmers, and the process it goes through before becoming flour and eventually, great-tasting bread. The July 28 program showcases the National Festival of Breads, which was held in Wichita June 17. The winning recipe, "Tomato, Basil, Garlic Filled Pane Bianco," created by Washington, Illinois baker Dianna Wara, will be featured on that program.
The National Festival of Breads was co-sponsored by Kansas Wheat and the King Arthur Flour Company of Norwich, Vermont. Eight contestants from across the United States were invited to Kansas to compete for cash and prizes valued at $10,000.
"Because Mr. Food invented the 'Quick-and-Easy' category of home cooking and baking, Kansas Wheat thought Mr. Food would be perfect to help promote first-ever National Festival of Breads," says Aaron Harries, director of marketing for Kansas Wheat, a cooperative agreement between the Kansas Association of Wheat Growers and Kansas Wheat Commission - both of whom are funded by Kansas wheat farmers.
It's an honor the Florida-based Mr. Food, who has been on-air for 35 years, eagerly accepted.
"I'm so happy to have been involved with this year's Festival of Breads. I was really impressed by the caliber and variety of recipes submitted," he says. "Let me tell you, the judging was tough. Although every recipe was fabulous, the Tomato and Basil Bread chosen as the contest winner stood out as a personal favorite of mine."
The Mr. Food television program succinctly sums up the role that Kansas wheat farmers play in assuring Americans of affordable food, Harries adds.
"We're excited that not only does his program focus on the Festival, but the efforts of farmers to produce the world's most abundant, safe and wholesome supply of wheat," he says.
Mr. Food says the National Festival of Breads helps to promote the time-honored tradition of home baking. "In these challenging economic times, it's nice to see people getting back to basics, doing more home-baking and taking advantage of our own American-grown Kansas Wheat," he says.
In Kansas, Mr. Food is syndicated on WIBW Television, Channel 13, in Topeka each day at noon. For program air times and stations, log onto the Web site, www.MrFood.com and click on "TV Show." The program also is available online by using the same Web address, then click on "Videos."