National Milk Producers to kick off 100-year celebration

National Milk Producers to kick off 100-year celebration

NMPF looks back at achievements and forward to goals for the dairy industry during annual meeting

At the National Milk Producers Federation's annual meeting this week, Board Chairman Randy Mooney and President and CEO Jim Mulhern offered a look back at the organization's representation of dairy farmers through its nearly 100 years, and focused on continued progress toward assuring humane animal care and involvement in policy issues like immigration.

Related: NMPF updates dairy safety net enrollment resources

In addition to discussing both the past and future of the organization, Mulhern and Mooney unveiled a new NMPF logo and a booklet chronicling the organization's 100 years.

NMPF President and CEO Jim Mulhern listens during the 2014 NMPF Annual Meeting. (NMPF Flickr)

The updated logo retains an image of the Capitol — used by the organization for half a century — but with a refreshed look. "A new century and new challenges call for a new, more modern design," said Mulhern.

"As our work today demonstrates, leadership is a journey, not a destination," said Mooney. "It's not just a word on a piece of paper; leadership is the tangible result of hard work."

In the past century, NMPF has recorded numerous legislative victories, including enactment of the Capper-Volstead Act in 1922, and the establishment of federal milk marketing orders in the 1930s. It was instrumental in the creation of the dairy price support program in the 1940s and convinced Congress to create the mandatory dairy check-off program in the 1980s.

But the two NMPF leaders related how past achievements reflect on current issues facing dairy producers.

Dairy safety net, export programs
In the last few years, one of those was the need to create a new and better federal safety net for dairy farmers, now known officially as the Margin Protection Program.

Mulhern and Mooney unveiled the new NMPF logo during the 2015 Annual Meeting.

NMPF conceived of the program after dairy farmers lost billions of dollars in equity in the 2008-2009 recession. The organization then lobbied Congress to include it in the 2014 farm bill. Ten months in, more than 55% of America's dairy farmers are enrolled.


The pair touched briefly on the self-help program Cooperatives Working Together, which was recently extended for through 2018. CWT helps its members to export key products like American-type cheese and butter. So far in 2015, the program has helped export the equivalent of 1.3 billion pounds of milk production.

Pressing issues
In addition to economic issues, the need to counter imitation dairy products has been a long-time concern for the Federation. NMPF continues to urge the government to crack down on the misuse of dairy terms for non-dairy items, such as soy and almond "milk."

The revamp of the REAL Seal brand has helped inform consumers of the benefits of original, American-made dairy products, Mulhern said.

Another very recent major accomplishment has been the conclusion of negotiations over the Trans-Pacific Partnership, a trade deal between the 12 countries that border the Pacific Ocean. Access to foreign dairy markets was one of the more controversial points, and the issue wasn't resolved until the last day of the negotiations. Though final details are still being reviewed, Mulhern called the early results a victory.

"It appears that we have successfully prevented the very real risk of a harmful agreement that would have sacrificed U.S. dairy farmers' interests as chits in a high-stakes poker game," he said.

NMPF is also working with the USDA on revising federal dietary guidelines, which are being updated this year. New research has shown that saturated dairy fats are not as unhealthy as once thought. Mulhern also mentioned the Federation's efforts to relax restrictions on chocolate milk in schools through this year's child nutrition reauthorization bill.


Animal and environmental issues
More recently, animal health and environmental concerns have come to the forefront of NMPF's list of issues. The National Dairy FARM program, launched in 2009, continues to evolve to promote the best practices of dairy farmers.

"The FARM program quantifies the great steps that farms contributing more than 90 percent of the U.S. milk supply are taking to care for their herds," said Mulhern. "No other sector in livestock has as comprehensive or widely adopted program as ours."

Related: NMPF Leaders Share Dairy Industry View on Immigration, Exports

NMPF has plenty of other objectives to tackle in the next 100 years, said Mooney. The country is dealing with a failed immigration system, as farmers struggle to obtain the workforce needed to milk cows and perform other agricultural jobs. The organization also continues to challenge EPA's Waters of the U.S rule, even as it develops other means to improve water and air quality on farms.

Mooney and Mulhern toasted other milestones, as well. Dairy Management Inc. and the U.S. Dairy Export Council turned 20 this year, and the National Dairy Council has been educating the public on the nutritional value of dairy products for 100 years.

Source: NMPF

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