NCBA Names New CEO

Roberts will take new position on Jan. 20.

On Saturday the National Cattlemen's Beef Association announced they have concluded their search for a new chief executive officer and have hired Forrest Roberts. Roberts has most recently served as marketing manager for Elanco Animal Health's beef division.

"We are thrilled Forrest will be joining us as CEO of the National Cattlemen's Beef Association," said NCBA President Andy Groseta. "We are certain Forrest brings the right experience, vision and optimism to lead the nation's oldest, largest and most respected cattle organization."

The search for a new CEO began following current CEO Terry Stokes' resignation last September. Stokes has served as CEO for the past seven years. Roberts takes the reins on Jan. 20, 2009, however Stokes will stay through Jan. 31 to help in the transition.

More than 70 applicants were reviewed by the 12-member search committee before pairing the list down to two candidates for NCBA officers to consider.

Roberts grew up in Uvalde, Texas on a family-owned livestock farm before attending Texas A&M University majoring in Animal Science and obtaining a Masters in Business Administration from the University of North Carolina.

"My roots, my education, my passion, my career - they're all linked to the cattle industry," said Roberts. "I can think of no greater honor than to be CEO of NCBA. I look forward to working with NCBA's staff, members, leaders, state and industry partners to ensure the future strength and sustainability of the U.S. cattle industry."

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