Beef industry leaders at the Cattle Industry Summer Conference learned about the Sustainable Beef Resource Center and its goal to provide useful, science-based information to the food chain. SBRC Chairman Paul Parker says SBRC members see the organization's role as that of a go-to resource for associations, coalitions, academia and other industry stakeholders, which allows the organization to zero-in on research that can fill information gaps as the industry improves its ability to produce safe, wholesome, affordable beef while using fewer natural resources.
The SBRC was formed because beef producers and branded-beef marketers recognized the need for a centralized source of facts about technologies used in sustainable beef production. Iowa Beef Industry Council Executive Director Nancy Degner says SBRC materials are so valuable in ongoing education about beef's role in a healthy, affordable diet. SBRC invites other organizations and individuals to join its membership.
Visit www.SustainableBeef.org for more information on the organization, beef-production facts and talking points about the environmental and economic benefits of beef technologies.