As part of its year-long 120th Anniversary bash, New Holland is sponsoring a contest for music fans to submit a 30-second video of themselves performing a portion of Florida Georgia Line's song "Dirt" for one of five chances to win an all-expense-paid trip for two to the duo's concert at the Giant Center in Hershey, Pa., on May 2, 2015.
The Voice of the Next Gen contest winners and their guests will also take part in an exclusive meet and greet with Tyler Hubbard at New Holland's Pennsylvania headquarters.
"The song 'Dirt' was selected for the contest because its lyrics reflect New Holland's roots in agriculture and our strong ties to those who work the land," says Mark Hooper, New Holland's Director of Marketing in North America.
The Voice of the Next Gen contest is open to adults age 18 and older in the United States and Canada. Contestants can perform either a cappella or with the accompaniment of their own music.
The contest begins March 1, 2015, and all eligible entries must be submitted by midnight Eastern Time, March 22, 2015. The five Grand Prize winners for the Florida Georgia Line ticket giveaway and meet and greet will be selected from among the top 20 videos, as determined by the public through likes from March 23-30, 2015.
Criteria for selecting the five winners will be based on originality, creativity, entertainment value and interpretation of New Holland's Voice of the Next Gen theme.
One winner from among the five Grand Prize winners will be awarded the "New Holland Voice of the Next Gen" title.