Ethnic fusion cuisine is one of the year's hottest trends, and the Pork Checkoff is promoting innovative, easy recipes to help families go global in the kitchen with pork during the holidays.
As the world's most widely consumed protein, pork pairs well with nearly any flavor profile and is easy to prepare. To remind consumers about the many benefits of pork, the Pork Checkoff is partnering with Common Threads, a non-profit that fosters an appreciation for cultural diversity through cooking, and Stephanie Izard, the season-four winner of Bravo's Top Chef reality TV show.
"I'm a fan of pork because I can use it to prepare almost any international dish, plus it's a great value at the meat case," says Izard, who has created two new pork recipes, including Pork and Peanut Ragu, a flavorful and hearty meal that pairs Indian and Chinese ingredients in a dish that's traditionally Italian.
To spread the news, the Pork Checkoff is working with 30 of the nation's leading food publications, including Gourmet, Real Simple and the Food Network Magazine. The Checkoff also has developed an Internet press kit and full-color food page.
All of the promotions encourage consumers to visit TheOtherWhiteMeat.com for more global recipe ideas and cooking tips with pork.