Raven Industries has announced its purchase of SBG Innovatie BV and its affiliate Navtronics BVBA. The acquired firm is located in Middenmeer, Netherlands and the acquisition makes that location Raven's new European base of operations.
The Dutch firm is known for its high-end RTK GPS precision systems geared to high-value crops. The move by Raven will broaden the U.S. firm's line of product by adding the high-accuracy steering applications available from SBG.
Rik van Bruggen, managing director, SBG, notes the combined firm will "expand Raven's footprint in key geographies and augment their expertise and product line. In turn, Raven's scale and resources will allow SBG to realize our dreame of growing the business and helping customers increase yields and efficiencies."
Matt Burkhart, ATD's division vice president, remarks that SBG specializes in precise RTK GPS steering systems with a focus on high-value crops. "Their highly accurate implement steering technology broaden's Raven's existing product line and integrates well into the Raven product portfolio," he says.
Daniel Rykhus, Raven's president and CEO, adds that the company's priorities within ATD "are to drive growth through international market expansion, new products and broadening OEM relationships." He adds that this acquisition should help further that strategy.
SBG's products will be offered as part of Raven's lineup of precision ag products immediately, according to the media announcement. Sales team members from both companies will be offering the combined product lines. For more information you can visit ravenprecision.com/sbg or visit the two companies together at the Cereals Event in Cambridgeshire, United Kingdom, June 11-12, 2014.
Source: Raven Industries