Late in 2014, Trimble announced the purchase of IRON Solutions, a privately held firm based in Franklin, Tenn. IRON Solutions provides market information, analytics-based intelligence and a cloud-based enterprise system to improve dealer and producer productivity.
The aim is to link the system with Trimble's Connected Farm solution and provide real-time decisions for equipment fleets and more tightly link equipment, seed and crop protection dealers through the enterprise resource planning and customer relationship management systems. Trimble says the result is that farmers, their equipment dealers and their agronomy advisers will now have one Connected Farm platform for collaboration on key investment and prescription decisions.
IRON Solutions manages more than 15 million data points annually from 1,200-plus manufacturers and 2,200 retail sources throughout North America.
Financial terms were not disclosed.
The IRON Solutions product portfolio includes:
* Equipment purchase optimization through IRON Guides. These guides track prices of actual equipment sales transactions including specifications, options and adjustments for condition and hours of use. They also have IRON Builder, which provides accurate and efficient pricing specifications that enable original equipment manufacturers to better manage product configuration and promotion for dealers. And IRON Vector provides advanced analytics for benchmarking and forecasting equipment values across a wide variety of specifications and economic conditions.
* Dealership operation optimization through IRON HQ, which is a cloud-based system for equipment dealers, and Precision HQ which is a cloud-based enterprise system for agriculture technology dealers.
* Equipment resale optimization through IRON Search, an equipment sales networked marketplace for growers and equipment dealershipos which draws more than 5 million visitors each year.