WPX Attendance Down but Participation Strong

Breed show was bright spot.

The National Pork Producers Council says the H1N1virus was partially to blame for lower attendance figures for at World Pork Expo held earlier this month. The attendance, estimated at 14,626, was down from 2008. NPPC says H1N1 virus threat had an effect on international travel. At home, struggling producer profitability weighed heavily on the industry through an otherwise sunny three days at the Iowa State Fairgrounds.


According to many exhibitors, pork producers who did attend were serious shoppers, looking forward to doing business when profitability changes course.


"We didn't have high expectations for traffic," said Mark Hayden, national sales manager for AP, a division of the GSI Group. "So we were happy to see customers who are looking optimistically toward the future."


One bright spot for the 21st World Pork Expo was the Breed Show and Junior National participation which was up significantly, and resulting in some $500,000 in breed show sales. Next year's World Pork Expo will be held June 9-11, 2010, at the Iowa State Fairgrounds.

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